If you’ve ever wondered what Labubu is and why it’s so popular, you’re in the right place. This guide covers the basics you need to know about Labubu, including a little bit of background with the creator.

01 – The Origins of Labubu

Labubu’s journey began in 2015 when illustrator Kasing Lung created The Monsters, a story series inspired by Nordic mythology. This whimsical monster tribe includes characters like Zimomo, Tycoco, Spooky, and Pato—but Labubu quickly became a fan favorite. Its popularity skyrocketed even further when Blackpink’s Lisa started accessorizing her bags with Labubu charms.

Kasing Lung Instangram:
https://www.instagram.com/kasinglung/?hl=en

02 – What Is Labubu?

Labubu is an elf character and, according to the original books, actually a girl. She is known for her distinctive high, pointed ears, nine serrated teeth, and lack of a tail. Her mischievous, kooky expression makes her instantly recognizable. To date, Labubu has been released in over 300 colors, shapes, and sizes.

03 – Pop Mart and the Rise of Labubu Collectibles

In 2019, Kasing Lung entered into an exclusive licensing agreement with Pop Mart, a toy company famous for its collectible blind box toys. Blind boxes are sealed packaging that keeps the toy’s identity a mystery until opened—adding an element of surprise to every purchase.

04 – The Must-Have Labubu Charms

Labubu charms have become highly sought-after plush pendants, often used as bag accessories. There are currently two main versions available:

05 – Version 1 (V1): The Monsters – Tasty Macarons Vinyl Face Blind Box

First launched in October 2023, these standing-position Labubu charms feature adjustable heads, arms, and feet. They measure 8 cm × 17 cm × 7 cm and come with a gold-tone ring clasp for easy attachment.

06 – The Macaron Collection

PHOTO COURTESY OF POP MART

Each V1 Labubu is blind-boxed and named after a dessert that matches its color. You have a 1:6 chance of pulling one of these regular figures:

  • Soymilk
  • Lychee Berry
  • Green Grape
  • Sea Salt Coconut
  • Toffee
  • Sesame Bean

However, the ultra-rare Chestnut Cocoa (red nose) has a 1:72 chance of appearing.

07 – Version 2 (V2): The Monsters – Have A Seat Vinyl Plush Blind Box

Released in July 2024, these seated-position Labubu charms are slightly different from V1. They measure 15 cm × 8 cm × 7 cm and feature even softer, furrier materials.

08 – Key Differences in V2

  • Softer plush fabric
  • Matching-tone ring clasps and tags
  • Three different expressions: Eyes open, blinking, and eyes closed

09 – The Have A Seat Collection

Like V1, these charms are also sold in blind boxes. The six regular editions include:

PHOTO COURTESY OF POP MART

  • SiSi (Yellow)
  • HeHe (Grey)
  • BaBa (Light Brown)
  • ZiZi (Purple)
  • QuWu (Green)
  • DaDa (Pink)

The rare ‘secret’ edition, DuoDuo, comes in brown with a red nose and a twinkle in her eyes.

Labubu Family Members

Picture Source: https://liftedasia.com/article/kasing-lung
Writing Content: https://bagaholicboy.com/2024/08/the-monsters-10-things-to-know-labubu